Hiyo!
My name is Arif Riyanto.
I am a Product Designer with a real passion for human-centered design solutions, also have extensive experience as Front End developer.
By using human-centered design, I'm able to innovatively strategize, conceptualize, and ultimately deliver truly engaging customer experiences throughout a product's lifecycle. I love making things better, more useful, and fun. My core belief is that all content on the web should be accessible to anyone using any kind of device to access the internet.
Currently, I work at We Lysn. My day job is spent building and contributing to our better UX apps.
Prior to that I worked at Tokopedia, Closely Coded, digital agency in Singapore. And helped create Sirclo's ecommerce website for some clients.
My skills include product design, interactive design, prototyping, mobile design, front-end development, and team leadership. I'm interested in clean aesthetics, minimalism, photography, and simplistic UX solutions.
Learning through mentorship
Mentorship not only allows me to give back to the community, but also sharpens my own perspective as I learn from every conversation.
Let's learn together, schedule a chat,
“He is a mentor who can deliver his knowledge well, i'm very impressed by how he gave me advice on the problems i faced..”
Syamil Fahmi
Product Designer
“Mas Arif is very insightful and expert on, i very recommended him for mentoring you to learn design, industry and more.”
Muhammad Farhan
Founder Nikita Teknologi
“Ka Arif is gave me new insights about his experiences in the industry. I really enjoyed the chat and how he gave critical and encouraging advices. Thank you so much Ka Arif!”
Margaritha Jessica
Postgraduate Design Student, RMIT University
“Mas Arif has been incredibly helpful in providing various insights to me regarding crafting a resume, portfolio, and all things related to product design. Moreover, he carries himself with great humility creating a comfortable and enjoyable atmosphere during our sessions. A big shoutout to Mas Arif for all the valuable assistance 🙌✨"
Adityo Surya Halim
UI/UX Designer SehatQ
“Mentoring bareng mas Arif sangat insightful dan membantu banget! Cerita masalah blocker soal karir dan akademik yang dialamin dan Mas Arif bisa mengarahkan dengan berbagai saran. Thanks mas semoga berkah selalu”
Mubeth Praditya
UX Designer, Telkom University
“It was enjoyable talking with Arif! With many thoughtful and practical advice that I can't wait to use irl. Thanks Thanks Thanks!”
Nadya Hudaya
UX Designer and Product Researcher Alterstay
“Arif helped me by providing good input on my concerns about working as a product designer. and gives another perspective on what he's been through. Thank you arif, maybe we can chat later insha Allah"
Mochamad Rizana Mauluddin
UI/UX Designer, Fishlog
“Arif gave various insights about navigating in early career as a designer. We discussed about making and presenting portfolio, what the industry expected and getting an internship opportunity as a starting point.”
Danu Izra Mahendra
UX Designer
“Arif is very knowledgeable and gave a lot of information to upskill me in the field of UX design. He explains and understands questions in a humble way. I also got clarity for my design path. I would recommend him to other designers. Thank you!”
Uzair Hasnain
Product Designer SadaPay
Experiences
Today (14 Oct 2025)
Chief Scrolling Officer (CSO)
I spearhead strategic thumb-movement initiatives across multiple platforms (Instagram, TikTok, X, and occasionally LinkedIn to look productive).
My role focuses on ensuring smooth feed navigation, optimizing screen-time KPIs, and benchmarking meme quality across international markets.
:)
Oct 2024 - Present
Senior Product Designer at We Lysn
Feb 2024 - Sep 2024
Senior Product Designer at ByteDance
Jan 2020 - Jan 2024
Senior Product Designer at Tokopedia
Jun 2018 - Dec 2020
UX Designer at Tokopedia
Nov 2015 - May 2018
Senior Front-end Developer at Tokopedia
Sep 2015 - Feb 2018
Freelance Web Developer at Sirclo
May 2014 - Nov 2015