Navigating Continuous Changes
20 November 2022 - 4 min read
One of the key challenges faced by product designers is the need to adapt to rapid changes in technology and consumer preferences
Read more →Projects
Here are some of the projects I've worked on in the past — some still actively maintained, and others retired or on pause.
Tokopedia
Frictionless Shipping Address
Speed up filling address by maximizing automation on each label in order to increase success rate during checkout process.
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Tokopedia Seller Platform
Redefining Product Discount ExperienceHow to provide an easy to use, hassle free, and flexible platform that sellers can use to make their process of discount activation.
View work →Latest writings
I write about what I've been working on, problems I've solved, and things I'm still trying to figure out.
- Why Continual Learning is Essential for UX Designers11 October 2022 - 1 min read
It's important to stay up-to-date on the latest trends, techniques, and technologies in the industry. But continuing education isn't just about keeping your skills current.
Read more → - Conducting Effective User Research for Product Designers07 September 2022 - 2 min read
We rely on user research to inform and validate our design decisions. But conducting effective user research requires more than just asking a few questions and hoping for the best
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